What is Google Tag Manager?

Google Tag Manager is a leading tag management system that allows organizations to streamline both the deployment of JavaScript (JS) and image (img) tags on websites or mobile apps and the collection of data by a websites or mobile apps. Google Tag Manager is free and extremely easy to get started with. It is also very powerful, and requires expert knowledge to get the most out of the platform.


Who Needs Google Tag Manager?

  • Any organization with a website or/and mobile app that is not already married to a paid solution outside of Google's ecosystem.

  • Any organization not using Adobe Analytics


How Fusion75 can help

Fusion75 has years of experience and has implemented over 100 Google Tag Manager containers. Our experience ranges from the very basic implementation of global website tags to developing an event-driven data layer and capturing dynamic information from the website to push into a website analytics platform. Whether you don't know where to start with Google Tag Manager, or you have it set up but would like it to do more for you, don't hesitate to reach out. Fill out the form below, and we'll contact you.