The Situation
Advanced Urology is a center for urologic care serving men and women in Metro Atlanta with multiple office locations in the area. As the company is growing, they had begun a digital transformation. In order to complete their digital transformation, the new CMO realized that Advanced Urology's digital marketing campaigns were not set up for success, nor were they set up with any appropriate measures for success.
The Solution
A comprehensive measurement plan to serve as the basis for measuring success
Web Analytics implementation and customization
Tag management implementation
An audit of the paid search account
A complete restructure of the paid search account
Implementation of keyword-level call tracking
Creation of automated digital marketing reporting using Domo
The Outcomes
Advanced Urology continues to grow in large part due to the company's digital marketing efforts.
Advanced Urology now can measure campaign effectiveness and easily roll out new campaigns as they open locations in new geographic areas There were three locations open at the time the transformation began, and now there are eight total locations
