The Situation
Crown & Caliber is a buyer and seller of pre-owned luxury watches through its website (www.crownandcaliber.com). After having selected Domo as Crown & Caliber's business intelligence tool, the company onboarded the platform, and adoption was strong within the organization. The strong adoption produced an unforeseen issue: all of the company's internal resources had become dedicated to operations dashboards, and the digital marketing team had still not been fully onboarded. In order to get the digital marketing team onboarded to Domo, Crown & Caliber needed to work with an external resource with experience pulling digital marketing data into Domo and visualizing that data in a meaningful way in order to help the team manage Crown & Caliber's digital marketing campaigns.
The Solution
Fusion75 worked with the Director of Digital Marketing and Crown & Caliber's internal Domo resource to conceptualize the right dashboards that helps the Crown & Caliber team manage the business and detect anomalies in traffic and performance. After we came up with the right dashboard idea, Fusion75 planned and executed the creation of these dashboards that tie together paid media data, engagement data, earned & owned media data, web analytics data, e-commerce data, and web analytics data.
The Outcome
These dashboards established multiple baselines for comparison and gave the digital marketing team (and all others who asked) a quick health check for all marketing channels and campaigns. The impact was so immediate, that a major website traffic anomaly was detected using these dashboards well-before the project was completed. After noticing this anomaly which was exposed using the dashboards Fusion75 created, Crown & Caliber was able to immediately address an SEO issue that may have previously gone unnoticed for months.
