The Situation
Copper+Crane is an online retailer of Collection of Artisanal Bath, Body & Skin Care Creations owned by Georgia-Pacific Consumer Products. After a website platform upgrade, the marketing team for Copper +Crane was left unable to track key information necessary in order to measure website and product performance. After thorough research, it was determined that Copper+Crane's website platform does not have a direct, out-of-the-box integration with Google Analytics eCommerce reporting and Google Tag Manager.
The Solution
Fusion75 worked with a developer to build a custom solution to capture eCommerce information on the website and make that information available for Google Tag Manager, Google Analytics, and any other marketing platform that could make use of his data. Specifically we worked to create a custom data layer and an exportable Google Tag Manager template that can be applied to other sites owned by Georgia Pacific.
The Outcome
The Copper+Crane digital marketing team now has visibility into how their campaigns and products are performing. They are able to make data-driven decisions, and this solution can be (and has been) rolled out to other Georgia Pacific teams' websites.
